Our team

Meet the team behind the Precision Golf experience.

Simon Cooper

DIRECTOR & CLUB FITTER
Simon co-founded Precision Golf in 2004 with business partner James Davey. Simon sets the benchmark for fitting excellence – not just here, but across the industry.

Tom Bushell

HEAD OF FITTING
Tom is a PGA Professional and leads the fitting team. With Precision Golf since 2022, Tom brings not just deep expertise in custom fitting but also valuable insights as a qualified golf coach.

Mark Woodward

PRECISION CLUB FITTER
Mark has been fitting at Precision Golf since 2016. One of our most senior fitters, Mark carries enormous knowledge and experience within the golf business, as well as holding a low single-figure handicap.

Nick Scrutton

PRECISION CLUB FITTER
Nick started custom fitting at Precision Golf in 2017. Nick competed for a full season on the Europro Tour in his 20’s and notched up four feeder tour wins. He remains an outstanding golfer and has over 20 years experience in the industry.

Tom Field

PRECISION CLUB FITTER
Tom joined Precision Golf in 2023 and brings a deep understanding of the game to his fitting. He is an accomplished golfer, having competed in the college circuit in the US, playing off +4 at his peak.

Nic Choulman

PRECISION CLUB FITTER
Nic joined Precision Golf in 2024, bringing with him years of fitting experience as well as a tremendous passion for equipment and technology. A low single-figure golfer, Nic has been playing competitive golf for decades.

Jack Cuthbertson

PRECISION CLUB FITTER
Jack joined the fitting team in 2024. Having competed on the PGA Scotland circuit, Jack brings considerable insights and a love of technology to his fitting.

James Davey

DIRECTOR & CLUBMAKER
James co-founded Precision Golf in 2004 with business partner Simon Cooper. Leaning on his two decades of club-building experience, James sits atop a tour-level operation ensuring the tightest tolerances and quality control.

Matt Hyatt

HEAD OF OPERATIONS
Joining Precision Golf in 2022, PGA Professional Matt brought huge experience to the fitting team. He subsequently moved across to operations and now leads the workshop and stockroom teams, overseeing everything from client order to delivery.

Nuno Oliviera

MASTER CLUB BUILDER
Nuno has been our lead club builder since 2016. Leaning on decades of experience in the industry, Nuno sets exceptional standards for craftsmanship and quality in the workshop.

Ant Hook

MASTER CLUB BUILDER
Joining Precision Golf in 2024, Ant has considerable custom building experience at some of the bigger brands. Having built equipment for tour pros, Ant is perfectly qualified to craft clubs to the tightest specifications.

Will West

MASTER CLUB BUILDER
Will joined the workshop team in 2024, bringing with him a wealth of custom build knowledge. Will insists on best practice and technical excellence in everything he does.

Jennifer Daly

PRODUCTION MANAGER
Jen joined Precision Golf in 2022. As Production Manager, Jen is responsible for vendor ordering and relationships, as well as client care from order through to completion.

Stuart Cartwright

PGA PROFESSIONAL & EUROPEAN TOUR COACH
Stuart has been lead coach at Precision Golf since 2015. He also supports the directors to help elevate the overall client experience and develop external partnerships.

Henni Zuel

PGA COACH
Henni started coaching at Precision Golf in 2024, leveraging her considerable talent and experience as a tour professional to bring unique insights to her coaching work.

Lewis Sparrow

PGA COACH
Lewis joined the coaching team at Precision Golf in 2022. He is a playing captain on client golf trips and helps with content creation on our social media channels.

Kate Davey

PERSONAL TRAINER
Kate has been leading the golf fitness programme at Precision Golf since 2017. She delivers customised 1-2-1 training to support and enhance clients’ golf games.

Stuart Robinson

CHIROPRACTOR & BIOMECHANICS SPECIALIST
Stuart started working with Precision Golf in 2016. He consults with clients to deliver bespoke chiropractic and injury rehab support.

Sharon Moir

ACCOUNTS
Sharon began working at Precision Golf in 2011. She is responsible for all aspects of bookkeeping and related financial analysis.

Ian Morgan

BUSINESS DEVELOPMENT & STRATEGY
Ian started at Precision Golf in 2022. Focusing principally on growth, planning and marketing, Ian works both internally and with external partners.