Simon Cooper
DIRECTOR & CLUB FITTERSimon Cooper
DIRECTOR & CLUB FITTERA former junior champion at Stoke Poges and West Hill GC, Simon played to a handicap of +1 in such established amateur events as the Brabazon Trophy, English Amateur, Berkshire Trophy, Tillman Trophy and the Royal St George’s Grand Challenge Cup.
As a professional he played on the EuroPro Tour and Challenge Tour in 2004, while also progressing to Final Open Qualifying in 2003 and 2006. Simon has a Distinction in Golf Management from Merrist Wood College and gained valuable early experience organising corporate golf days for prestigious clients, including Jaguar, Bentley and Mercedes-Benz on behalf of a leading event management company.
“Bespoke club fitting is all about being sympathetic to the player and ensuring their golf clubs complement both their swing and their approach to the game” says Simon. “It involves far more than just looking at clubhead speed and handicap and prescribing a stiff or a regular shaft.”
“The challenge for the club fitting specialist is to assess each individual’s swing profile and shot patterns in the context of their physical requirements and personal preferences and, with a detailed knowledge of club design and technology, to succinctly advise on the ideal clubs to suit both their performance potential and aesthetics,” he explains.
“From my experience of fitting clients, and also playing with my amateur and professional contemporaries, I have developed an appreciation of the different ways the game can be played. It has taught me that it is inappropriate just to tell someone what equipment to use, given how the ideal solution is ultimately a complex equation involving careful interpretation of objective data and highly subjective individual preferences. Indeed, I always stress that a truly fitted set of clubs requires a considerable amount of input from the golfer themselves. This, in time, helps clients better understand their own game, allowing them to build on their strengths and minimise their weaknesses”
“It is a fascinating challenge to find a truly personalised solution for every client.“